Wasla
Same-day logistics platform
2023 → Now
Founder
Raised $4.2M seed · 40 cities
Open to board and advisory roles · 2027
Nadia Saleh
I build products people in our region actually use, and back the founders who build the next ones.
14+
years building products
2
companies founded
11
angel investments
$18M
raised by teams I led
About me
Hello, I'm Nadia
Engineer by training, product leader by trade. Four roles, one thread: turning good ideas into companies that last.
I started Darsi, an Arabic-first learning app acquired in 2019, and today run Wasla, a logistics platform connecting small shops to same-day couriers in 40 cities.
Eleven angel investments since 2020, mostly pre-seed B2B software in Jordan, Egypt and the Gulf. I write small cheques and offer a lot of product hours.
I help growth-stage teams find product-market fit for a second product: pricing, research loops and the hard "what do we stop building" conversations.
I sit on the board of the Levant Founders Circle, where we mentor 120 first-time founders a year, half of them women.
My mission is simple: back the people who take the risk of building something new here, and help them build it well.
Projects
What I'm proud of
Companies I founded, backed or advised, with the numbers that matter.
Darsi
Arabic-first learning app
2016 → 2019
Founder
300k learners · acquired 2019
Qirsh
Payments for small merchants
2020 → Now
InvestorAdvisor
Series B 2024 · 2.1M users
Career
My way
From writing code to leading product to building companies. The four most recent roles.
W
Founder & CEO
Wasla
2023 → Now
Q
VP Product
Qirsh
2019 → 2023
D
Co-founder, Head of Product
Darsi
2016 → 2019
M
Product Manager
Masar Labs
2013 → 2016
Testimonials
People say
Nadia sees the product inside a messy idea faster than anyone I have worked with, then stays for the unglamorous part.
As an advisor she asked the one question we had been avoiding for a year. Our second product exists because of it.
Calm in board meetings, sharp on numbers and generous with her network. Every founder should have a Nadia.
She built the product team at Qirsh from four people to forty without losing what made us fast.
Writing
What I share
Notes on building products and companies in the region, plus the occasional talk.
Knowledge is most useful when it is shared with the people walking the same road.
