Wasla · same-day logistics platform · Amman

• Built the company from a two-person pilot to 40 cities and 3,800 merchants.
• Raised a $4.2M seed round led by regional funds.
• Cut average delivery time from 26 to 9 hours with a courier-matching engine.

Qirsh · payments for small merchants · Amman & Cairo

• Grew the product team from 4 to 40 across two countries.
• Launched merchant lending, now 31% of revenue.
• Took monthly active users from 180k to 2.1M ahead of the Series B.

Darsi · Arabic-first learning app · Amman

• Designed the curriculum engine used by 300,000 learners.
• Ran school partnerships in Jordan and Saudi Arabia.
• Led the product side of the 2019 acquisition.

Masar Labs · telecom innovation unit · Amman

• Shipped a prepaid top-up app used by 1.2M subscribers.
• Introduced weekly user research and A/B testing to the unit.

Nabd Software · Amman

• Built payment integrations for banking clients across the region.